Challenge: Looking to promote and increase sales during the National Hot Dog Week, Circle K tasked The Augusta Group to build support and marketing through Media and Social Media Influencers.

Solution: The Augusta Group distributed a press release and engaged social media influencers to build excitement for National Hot Dog Week.

Results: We partnered with four Millennial mom and lifestyle influencers in Charlotte and Columbia. Their blog posts and social shares about Circle K and hot dog week earned 317,768 impressions, 556 engagements and 123 video views. Far exceeding our goal of 145,000 impressions! News and entertainment blog Charlotte Stories even named Circle K to its Top 10 Best Hot Dogs in Charlotte list!